Ben Bromley and Ross Simonini are two Americans behind NewVillager, utilising art and music in a blend of psychedelic expression. They prefer to call themselves an artistic collective rather than a band and it’s easy to see why when you fall victim to their latest video.
Directed by Ben Dickinson (LCD Soundsystem, The Rapture), a gang of beings who resemble an ancient pantheon of long-neglected gods interact, dance and simply show themselves off. The costume design, immensely imaginative, consists of everyday items and junk, from brooms to washcloths. A cassette tape humanoid is a surprisingly beautifully designed creature, writhing around whilst tape flutters around his body.
Everyone may claim Lady Gaga has the market cornered for music video art; well screw her. These guys are my new gods….