Howl Of The Day: No11


A fusion of 90s indie shoegaze plus a smidge of Britpop equals The History of Apple Pie, who are a group started by Stephanie Min and Jerome Watson (previously of Hatcham Social)  Now expanded into a five piece this London lot swell and surge to craft that distinct sound of the Yuck-style, 1990s creeping their way back into music (they don’t really sound a thing like Yuck BUT I can’t help but mention them when talking of this mini-90s ‘revival’).

This is C86 shoegaze, all ripping guitar lines and shuffling drums behind a sweetly crooning female voice that hovers atop the melody, conscious of its place in the history of such a musical narrative. With Howl Of The Day ‘You’re So Cool’ drifting along an endless chilled riff, which recalls moments from the likes of Luna or The Breeders.



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