Howl Of The Day: NO18


Soul is a genre that has morphed into something known as (strangely) neo-soul ever since the mid 90s, though various labels, PR companies and critics will claim their latest individual with a bit of a voice and some piano is ‘soulful’. But ignore that pointless pap and pop some Mayer Hawthorne in your ears. Mayer is a singer-songwriter who looks backwards to the perfect era of pop music, when the likes of Motown and Stax allowed their artists to pour their true heart and soul into music, creating a timeless mixture of love, politics and good times. The latest single from the Michigan based Mr Hawthorne, possibly a cut from his second record, is an ode to romantic lust that utilises a smattering of smooth synths and jazzy percussion. Get it for free below.



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